Overview
Swapify is an interactive Spotify extension and campaign concept that transforms playlist sharing into a form of meaningful connection. By enabling anonymous playlist swaps between strangers, the experience moves beyond surface-level interaction to foster empathy, discovery, and cultural exchange through music.
Anonymous by design
Swapify removes social pressure from sharing music. By anonymizing playlist exchanges, listeners engage without worrying about judgment.
Connection
without friction
The experience is lightweight and consent-based. Users opt in, swap once, and discover, keeping interaction spontaneous, respectful, and meaningful.
Playlists as
self-expression
Playlists act as emotional artifacts. Exchanging them becomes a way to share identity and story, turning passive listening into a human connection.
Designed to scale across Spotify
From in-app experiences to social campaigns and live moments, Swapify has a home on every platform.
Mission
Create a social listening experience that deepens connection between listeners and artists while encouraging discovery without performative noise.
Strategy
Use playlists as a form of honest self-expression through a consent-based exchange. Anonymous swaps remove social pressure, turning listening into a moment of empathy, curiosity, and conversation.
With a twist
Creating connection
Awards
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American Advertising Federation
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The One Club