Overview
Swapify is an interactive Spotify extension and campaign concept that transforms playlist sharing into a form of meaningful connection. By enabling anonymous playlist swaps between strangers, the experience moves beyond surface-level interaction to foster empathy, discovery, and cultural exchange through music.
Music communicates emotion without explanation. When identity is removed, listening becomes more open, and empathy can form through shared sound alone. People don’t need context to connect. They need space to listen
Discovery shifts from algorithmic recommendation to human curation, positioning listening as an act of empathy rather than self-expression.
Anonymous by design
Swapify removes social pressure from sharing music. By anonymizing playlist exchanges, listeners engage without worrying about judgment.
Connection without friction
The experience is lightweight and consent-based. Users opt in, swap once, and discover, keeping interaction spontaneous, respectful, and meaningful.
Designed to scale across Spotify
Playlists act as emotional artifacts. Exchanging them becomes a way to share identity and story, turning passive listening into a human connection.
From in-app experiences to social campaigns and live moments, Swapify has a home on every platform
Playlists as self-expression
With a twist
Creating connection
Awards
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American Advertising Federation
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The One Club