Project Gallery
Grace Hill – Brand Refresh
Grace Hill, a real estate tech leader, faced a fragmented brand identity across multiple acquired products. The goal was to unify the visual and strategic messaging with a modern, cohesive design.
Project Gallery
Grace Hill — Unified Brand System
Consolidating acquired products under one scalable, modern identity across digital, print, and events.
Background
Post-acquisitions, brand fragmentation reduced recognition and consistency. We defined a single system to unify voice, visuals, and product architecture.
Role
Lead Designer @ Pixaura: system design, content ops, event kits, social templates, tone & messaging.
Highlights
Process
Built a modular system: color hierarchy, type scales, spacing tokens, and branded gradients. Delivered a component library and ready-to-use social/event kits to speed adoption.
Architecture
Clear masterbrand → product lines → features; consistent naming and color roles.
Voice & Tone
Confident, helpful, and concise. Templates include headline patterns and CTAs.
Tooling
Shared library for decks, social, and event signage to ensure quick, on-brand output.
Results
Increased recognition, stronger cross-channel engagement, and consistent internal adoption. The refresh reinforced client trust and simplified launches across product lines.
Hello, World!
Grace Hill — Unified Brand System
Real estate tech leader consolidating acquired products under a single, modern brand.
Grace Hill faced a fragmented identity across acquired products. Our mandate: unify visual language and messaging into one cohesive, scalable system without losing individual product equity.
Lead Designer at Pixaura Digital. Refined social design strategy, tone, and messaging; created cohesive visual identity across templates, logos, event materials; managed social accounts, content, and digital presence.
Built from bold gradients, clean typography, and a confident red–blue palette. Iterated toward a balance of innovation and professionalism, producing a system that feels approachable and industry-leading.
Delivered a unified, modern identity that strengthened Grace Hill’s position. Clarified product architecture and messaging, improved logo systems and color hierarchy, and built adoption through repeatable toolkits.
- Modular templates for social & events
- Tone-of-voice guide for product lines
- Scalable component library
Hero treatment used across launch pages, sales decks, and event signage.
Increased brand recognition, stronger social engagement, and consistent internal adoption. The refresh reinforced client trust and positioned the company for scale.
The Problem
Grace Hill sought assistance in unifying these organizations and products under
one multi-faceted umbrella.
The Solution
By refining and elevating the existing qualities and brand guidelines, we were able to create a stronger, more cohesive look and feel that unifies all of the products and assets that Grace Hill has to offer, creating a stronger presence and instant recognition in the real estate tech industry.
With Grace Hill, you can establish a continuous improvement cycle within your organization by integrating best-in-class training and policy manuals with surveys, mystery shopping, and online reputation management solutions.
Improve Performance.
Reduce Risk. Retain Talent.
The Solution
By refining and elevating the existing qualities and brand guidelines, we were able to create a stronger, more cohesive look that unifies all of the products and assets that Grace Hill has to offer
, creating a stronger presence and instant recognition in the real estate tech industry.
Social Media
Services
Provided
Digital Design
Social Media Content
Illustrations & Infographics
Case Studies
Motion Graphics
Email & Blog content
eBooks
Digital & Print
Branding
Social Media Management-
(Instagram, Twitter, Google, LinkedIn,GMB)
Brand Identity
Tradeshows
Presentation Design
Logo Creation & Tag line
Icon Design
Strategy & Copywriting
Print Design
Product and Sell Sheets
Company Assets
Event booths
Flyers Brochures
Manuals
Banners
As Grace Hill expanded through acquisitions, its brand became fragmented and unclear. I led a social rebrand and strategic redesign—uniting multiple products under one cohesive identity.
By redefining the brand’s strategy, voice, and visuals, we created a unified system that elevated recognition, improved internal alignment, and positioned Grace Hill as a confident leader in real estate tech.