By refining and elevating the existing qualities and brand guidelines, we created a stronger, more cohesive identity that unifies all of the products and assets that Grace Hill has to offer, creating a stronger presence and instant brand recognition.
With Grace Hill, you can establish a continuous improvement cycle within your organization by integrating best-in-class training and policy manuals with surveys, mystery shopping, and online reputation management solutions.
Mission
Grace Hill, a real estate tech leader, faced a fragmented brand identity across multiple acquired products. The goal was to unify the visual and strategic messaging.
Strategy
Overview
The creative direction drew from Grace Hill’s bold gradients, clean typography, and confident red and blue palette. Early iterations explored the balance between innovation and professionalism, resulting in a brand expression that feels both approachable and industry-leading.
Process
The rebrand delivered a unified, modern identity that strengthened Grace Hill’s position in the real estate technology industry. The cohesive visual system brought clarity to the brand’s diverse products, creating instant recognition across digital, print, and event spaces. Grace Hill’s growth continues to exceed expectations, nearly tripling across all areas.
