Hello, World!

Project Background
Grace Hill, a real estate tech leader, faced a fragmented brand identity across multiple acquired products. The goal was to unify the visual and strategic messaging.
Roles
My responsibility was lead designer during their brand refresh while working at Pixaura Digital—helping to refine their social design strategy, tone, and messaging while creating a cohesive visual identity. Designed templates, logos, and event materials, managed social accounts, content and digital presence.
Process
The creative direction drew from Grace Hill’s bold gradients, clean typography, and a confident red-and-blue palette. Early iterations explored the balance between innovation and professionalism, resulting in a brand expression that feels both approachable and industry-leading.
Mood Board"
Strategy
The rebrand delivered a unified, modern identity that strengthened Grace Hill’s position in the real estate technology industry. The cohesive visual system brought clarity to the brand’s diverse product offerings, creating instant recognition across digital, print, and event spaces. We delivered a refined, unified identity—improving logo systems, color palettes, and messaging across product touchpoints.
Mood Board
Mood Board
Results
Post-launch, Grace Hill experienced increased brand recognition, stronger engagement across social platforms, and more consistent adoption of brand assets across internal teams. The refreshed identity reinforced trust with existing clients and positioned the company for future growth.

Hello, World!

The Problem

Grace Hill sought assistance in unifying these organizations and products under
one multi-faceted umbrella.

The Solution

By refining and elevating the existing qualities and brand guidelines, we were able to create a stronger, more cohesive look and feel that unifies all of the products and assets that Grace Hill has to offer, creating a stronger presence and instant recognition in the real estate tech industry. 

With Grace Hill, you can establish a continuous improvement cycle within your organization by integrating best-in-class training and policy manuals with surveys, mystery shopping, and online reputation management solutions.

Improve Performance.
Reduce Risk. Retain Talent.

The Solution

By refining and elevating the existing qualities and brand guidelines, we were able to create a stronger, more cohesive look that unifies all of the products and assets that Grace Hill has to offer

, creating a stronger presence and instant recognition in the real estate tech industry. 

 Social Media

Services

Provided

Digital Design

Social Media Content
Illustrations & Infographics
Case Studies
Motion Graphics
Email & Blog content
eBooks 

Digital & Print      

Branding

Social Media Management-
(Instagram, Twitter, Google, LinkedIn,GMB)
Brand Identity
Tradeshows
Presentation Design
Logo Creation & Tag line
Icon Design
Strategy & Copywriting

Print Design

Product and Sell Sheets
Company Assets
Event booths
Flyers Brochures
Manuals
Banners

As Grace Hill expanded through acquisitions, its brand became fragmented and unclear. I led a social rebrand and strategic redesign—uniting multiple products under one cohesive identity.

By redefining the brand’s strategy, voice, and visuals, we created a unified system that elevated recognition, improved internal alignment, and positioned Grace Hill as a confident leader in real estate tech.