By refining and elevating the existing qualities and brand guidelines, we created a stronger, more cohesive identity that unifies all of the products and assets that Grace Hill has to offer, creating a stronger presence and instant brand recognition.
With Grace Hill, you can establish a continuous improvement cycle within your organization by integrating best-in-class training and policy manuals with surveys, mystery shopping, and online reputation management solutions.
Mission
Grace Hill, a real estate tech leader, faced a fragmented brand identity across multiple acquired products. The goal was to unify the visual and strategic messaging.
Strategy
Overview
The creative direction drew from Grace Hill’s bold gradients, clean typography, and a confident red and blue palette. Early iterations explored the balance between innovation and professionalism, resulting in a brand expression that feels both approachable and industry-leading.
Process
The rebrand delivered a unified, modern identity that strengthened Grace Hill’s position in the real estate technology industry. The cohesive visual system brought clarity to the brand’s diverse products, creating instant recognition across digital, print, and event spaces. We delivered a refined, unified identity by improving logo systems, color palettes, and messaging . Grace Hill’s growth continues to exceed expectiations — nearly trippling across all areas.
Results
Role
While working at Pixaura Digital, I had the opportunity to be the Lead designer during Grace Hill’s brand refresh—helping to refine their social design strategy, tone, and messaging while creating a cohesive visual identity. I designed templates, logos, event materials, managed social accounts, content and their digital presence.
The creative direction drew from Grace Hill’s bold gradients, clean typography, and a confident red and blue palette. Early iterations explored the balance between innovation and professionalism, resulting in a brand expression that feels both approachable and industry-leading.
Process
The rebrand delivered a unified, modern identity that strengthened Grace Hill’s position in the real estate technology industry. The cohesive visual system brought clarity to the brand’s diverse products, creating instant recognition across digital, print, and event spaces. We delivered a refined, unified identity by improving logo systems, color palettes, and messaging . Grace Hill’s growth continues to exceed expectiations — nearly trippling across all areas.