Background
Ascaso is a storied espresso machine brand rooted in Italian craftsmanship. The challenge was to refresh the brand and packaging to appeal to contemporary coffee lovers while honoring its artisanal legacy.
Ascaso Espresso
Brand & Packaging Redesign
Crafting a rich, heritage-inspired identity that honors tradition while embracing modern espresso culture.
Problem
The existing packaging lacked a clear emotional connection and didn’t effectively communicate the brand’s premium quality and heritage in a saturated market.
Solution
We crafted a warm, earthy color palette with deep browns, brick reds, and cream tones. Elegant serif typography was paired with custom iconography inspired by espresso machine details, while packaging structure was refined for premium tactile quality.
Packaging Details
Packaging details include embossed logos, matte finishes, and subtle nods to espresso craftsmanship, ensuring every touchpoint feels premium and authentic.
Textures & Materials
Carefully selected materials and tactile finishes reinforce the brand’s narrative, combining sustainability with luxury to elevate the consumer experience.
The revitalized brand boosted Ascaso’s shelf presence and customer engagement, increasing retail interest by over 30%. It struck a balance between heritage authenticity and contemporary luxury, resonating deeply with coffee connoisseurs.
Moodboard & Process
Ascaso Espresso
Background
Ascaso is a storied espresso machine brand rooted in Italian craftsmanship. The challenge was to refresh the brand and packaging to appeal to contemporary coffee lovers while honoring its artisanal legacy.
Problem
The existing packaging lacked a clear emotional connection and didn’t effectively communicate the brand’s premium quality and heritage in a saturated market.
Solution
We crafted a warm, earthy color palette with deep browns, brick reds, and cream tones. Elegant serif typography was paired with custom iconography inspired by espresso machine details, while packaging structure was refined for premium tactile quality.
Packaging Details
Packaging details include embossed logos, matte finishes, and subtle nods to espresso craftsmanship, ensuring every touchpoint feels premium and authentic.
Textures & Materials
Carefully selected materials and tactile finishes reinforce the brand’s narrative, combining sustainability with luxury to elevate the consumer experience.
The revitalized brand boosted Ascaso’s shelf presence and customer engagement, increasing retail interest by over 30%. It struck a balance between heritage authenticity and contemporary luxury, resonating deeply with coffee connoisseurs.
Moodboard & Process